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In a bold move to lure customers, Hyundai Motors of America (HMA) offered on Friday to cover the depreciation value of any car that was leased or financed for the first 12 months for anyone who are unable to make their car payments.
The program is being called the “Hyundai Assurance Program” and is only for customers who have had some misfortune beyond their control. Some examples are becoming disabled, losing driving privileges due to medical reasons or losing one’s job.
Joel Ewanick, Vice President of Marketing for HMA said, “We’re seeing people who are stuck. For the normal person, this should cover any normal depreciation in the first year.” Hyundai sales fell in 2008 to 14%, in December 48% from 46,487 to 24,037.
More story: Can’t Afford Your Hyundai? Return It For Free!.
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